Bright, because white is the treasure chest of all colours.
Golden, like a ray of light, a symbol of life and perfection.
Lively, because there is no other emotion more pure than the utter joy.

Puredistance, a perfume house founded in 2002 by Jan Ewoud Vos, has been able to pursue the dream of creating a collection of exclusive and timeless beauty fragrances. The creation of 6 unique Perfumes has been entrusted to the best master perfumers of London, Paris and New York to meet the requirements of preciousness, uniqueness and of the highest quality standard: a masterful success signed by Annie Buzantian (New York), Roja Dove (London) and Antoine Lie (Paris).

In March 2015 Antoine Lie takes up the challenge : the creation of a Perfume whose profile will renew the promise of excellence of the Maison, but that, above all, must be so beautiful, positive and vibrant to bring a wave of positivity and joy. White was born, wrapped in white and golden bottle, because there is no light more intense than the one emanated by the joy.

The notes: Bergamot and Orris Absolue from Italy, Rose de Mai from France, Sandalwood from Mysore, Tonka Bean Absolue from Venezuela, Musk and Vetyver from Haiti and Patchouli from Indonesia.

And it is in this candid golden dream that a 38% of precious essential oils is concentrated, in their most surprising purity to give the wearer a moment of intense happiness or an intimate and secret escape in the perfume’s paradise.

The Fragrance, previewed at Esxence 2015 in Milan, arrives at Pitti Fragrances as a great success of Artistic Perfumery.

“…A love blend, your Candor on the skin and the Joy it emanates. The steps of a dance, the Beauty of a Rose, bright source of pure water. The vital freshness of Silk, fragrant bright Potion” (from poetry “Pelle di Luna” of Antonio Bigliardi – Natura, Amore e Vita)