Elegance and beauty are abstract concepts. What joins them, is their expression: the more this one is refined, harmonious and discrete, the more its essence becomes immune to passing time. Puredistance, a Dutch brand founded by Jan Ewoud Vos, fully marries this philosophy and distills its concept through high quality perfumes.

Puredistance is an indipendent niche perfume brand, that entrust the creation of the fragrances to some of the most famous master perfumers, such as Antoine Lie, Roja Dove and Annie Buzantian. The concept comes to life with the aim of creating unique fragrances of an extreme elegance and timeless beauty, through the experience of the best noses and the most pure and precious raw materials. A sober and modern design and the highest concentration of perfume oil (that may vary from 25 to 32%, depending on fragrances) are two of the aspects that feature the exclusivity of the brand.

In 2007, the renowned perfumer Annie Buzantian creates the first fragrance of the brand: Puredistance I. Initially formulated as personal fragrance, Puredistance I becomes the first representative perfume of a collection inspired to beauty in its purest form. Quoting Audrey Hepburn “Elegance is the only beauty that never fades”.

Puredistance I is a delicate floral fragrance, inspired to an etheral, graceful and harmonious femininity, a tribute to a polished and understated elegance.

The airy and refined spring bouquet, becomes gentle, smooth and delicate on the skin,  despite the high concentration of perfume oils.

The fragrance opens through a delicious fruity accord of Cassis, Tangerine Blossom and Neroli, to reveal a sensual and coloured floral heart of Rose Wardia, Jasmine, Natural Mimosa and Magnolia on a warm base of sweet Amber, Vetiver and White Musk.
It’s a sunny spring morning, colored petals refreshed by dewdrops, ancient moss-covered fountains, flowering branches that weave their long fingers in vaporous bows. The breath of the soft turf, the earth and the flowers seem to tenderly embrace the gentle warmth of the sun rays. All is peace and silence in the delicate and harmonious awakening of a secret garden.
Cassis, Magnolia and Vetiver confer to the composition a transparent green-aquatic vibe. The Mimosa, sweet and muffled, melts with Neroli adding a touch of innocent airiness and joie de vivre. A rich bouquet of Tangerine blossoms, Rose Wardia and Jasmine seems to declare the romantic and sensual soul of a perfume that radiates femininity and elegance. Finally, a touch of sweet amber and the white musk emphasize its intimate and tender wake.

Puredistance concept on the following link: PD video.