UERMI, an Italian brand of selective perfumery whose name draws on the phonetics of Wear-Me, reinvents itself and comes back to life in a new look and significant restyling with a new collection of fragrances inviting to dress the skin and intensify our own moods.
UERMI’s olfactive wardrobe becomes ambassador of the new “Wear Your Mood” ready-to wear.
Maurice Roucel, Antoine Lie, Cécile Zarokian, Jean Jacques, Alexandra Carlin, Philippe Bousseton, Luca Maffei, Sylvie Fischer, Aliénor Massenet all accept the challenge to interpret an idea: the perception, tactile first, then textured and aestethic of a specific textile or garment, from silk to denim, velvet, cashmere and many others.
Under the supervision of Aurora Carrara and Palmiro Péaquin, founders and artistic directors of the Brand, some of the best world-renowned perfumers sign a collection that combines a meticulous sartorial know-how to a passionate search for excellence.
Wear Your Mood unveils this new look, reshaped by the brand with a trilogy of fragrances declined in the provocative and transparent charm of En Lace, the dandy and eccentric elegance of My Tuxedo and the carefree and snug versatility of Oh Denim. The latter, which was already a best seller of UERMI fragrance collection, lends itself to a new Extreme version, thanks to the inclusion of an overdose of tuberose that enhances its effortless and flirty sensuality.
The new 30 ml format is an essential element of this restyling, which aims to allow the testing of different “olfactory textures“, although including – at present – only six references, flanked by 100 ml format for 12 fragrances (these last are available in 100 ml spray, Eau de Parfum concentration, at Euro 180 each).
The Pret-à-parfumer Wear Your Mood collection, two different Limited Edition caskets of 3x30ml (Euro 225 each), combines the three new fragrances with three best sellers. A first gift box, Explicit-Innocent-Refined moods, includes En Lace by Aliénor Massenet, Or Kanabo by Cécile Zarokian and Do Washi by Antoine Lie, while the casket Dandy-Passionate-Unique moods lists My Tuxedo by Maurice Roucel, We Tweed by Jean Jacques and Oh Denim Extreme by Sylvie Fischer. These six fragrances are also available for individual purchase to the price of Euro 80 each and, soon, in 100 ml.
Focusing on the news
Lace. Its gossamer texture, so intimate and seductive, relives in the timeless loveliness of En Lace. In this fragrance, created by Aliénor Massenet, the intoxicating effervescence of a rich bouquet of white flowers develops through flirty shades of mandarin and cloves over a lush heart of jasmine, carissa and gardenia enlivened by a fresh green accord. The jus, bringing to mind the most refined lingerie and precious laces, enhances the creaminess of the bright springy corollas resting them on a refined base of vetiver, cedarwood and musk.
Tux, so formal yet so mundane, is the protagonist of My Tuxedo in a dandy interpretation by Maurice Roucel. Its sophisticated and classic “wearability”, recalled by the perfumer through a vintage halo of bergamot, cardamom and vetiver, entwines with mellow shades of jasmine, tobacco steeped in vanilla bourbon and fluffy musks, giving the fragrance and irresistible je ne sais quoi.
Jeans, cheeky and versatile, explores its sexy and subtly daring version thanks to the Extreme fit designed by Sylvie Ficher. A sunny sparkle of bergamot, mandarin, petitgrain and tiny spicy hints of cinnamon amplify the sensual and enveloping embrace of Oh Denim, whose soul weaves Indian tuberose absolute and jasmine with exotic shades of ylang ylang and fruity undertones of neroli. A silver thread of olibanum sets the magnetism of the bouquet over a woody-resinous base marrying the understated elegance of vetiver and cedarwood to warm oriental nuances of patchouli and benzoin.
All creations of UERMI Fragrance Collection are exclusively available in selected boutiques, niche perfumeries and department stores or from the redesigned website of the Brand to this LINK.