“A good perfume adapts to the person and to the personality. It must neither precede nor follow the wearer too intensely; it should not emanate imperiously. Thus, it is never unseemly but always delights. It can be breathed from the wrist, or wafted in the air when hair is shaken loose. Modest…
UERMI, an Italian brand of selective perfumery whose name draws on the phonetics of Wear-Me, reinvents itself and comes back to life in a new look and significant restyling with a new collection of fragrances inviting to dress the skin and intensify our own moods. UERMI’s olfactive wardrobe becomes ambassador of the new “Wear Your…
Of all memories, only one guardian, ancient and nomadic, keeps the key. He is everywhere, immortal, imposing, an avid collector and enigmatic singer: the Wind. Miya Shinma, a Japanese perfumer based in France, tells the beauty of “a universe built in the fleeting shadow of the grace, elegance, luxe and refinement…
Di tutte le memorie, un solo custode, antico e nomade, conserva la chiave. Egli è ovunque, immortale, imponente, avido collezionista ed enigmatico cantore: il Vento. Miya Shinma, profumiera giapponese naturalizzata francese, racconta la bellezza di “un mondo edificato all’ombra effimera della grazia, dell’eleganza, del lusso e della raffinatezza di un’epoca lontana”. I…
The secret of beauty lies in a weave of subjective emotions, the conjunction of which offers our senses a perception of harmony. And what if the key to this harmony was hidden in the most ineluctable and ancestral of senses? “Fragrance is like a magical elixir: Invisible, a single drop…
Il segreto della bellezza risiede in un insieme di emozioni soggettive, la cui azione congiunta si offre ai nostri sensi come una percezione d’armonia. E se la chiave di questa armonia si celasse nel più ineludibile ed ancestrale dei sensi? “La fragranza è come un magico elisir: Invisibile, una singola goccia…
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